{"id":8604,"date":"2025-12-20T11:26:45","date_gmt":"2025-12-20T11:26:45","guid":{"rendered":"https:\/\/museurealcompanhiavelha.pt\/?post_type=museum&#038;p=8604"},"modified":"2026-03-30T08:47:58","modified_gmt":"2026-03-30T08:47:58","slug":"matriz-de-impressao-cadp","status":"publish","type":"museum","link":"https:\/\/museurealcompanhiavelha.pt\/en\/museum\/matriz-de-impressao-cadp\/","title":{"rendered":"Print Matrix \u2013 CADP brand"},"content":{"rendered":"<h4 class=\"wp-block-heading has-text-color\" style=\"color:#ad9a6d\">Object of the Month \u2013 March, 2023<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"886\" height=\"431\" src=\"https:\/\/museurealcompanhiavelha.pt\/wp-content\/uploads\/2025\/12\/image-45.png\" alt=\"\" class=\"wp-image-8607\" title=\"\" srcset=\"https:\/\/museurealcompanhiavelha.pt\/wp-content\/uploads\/2025\/12\/image-45.png 886w, https:\/\/museurealcompanhiavelha.pt\/wp-content\/uploads\/2025\/12\/image-45-300x146.png 300w, https:\/\/museurealcompanhiavelha.pt\/wp-content\/uploads\/2025\/12\/image-45-768x374.png 768w, https:\/\/museurealcompanhiavelha.pt\/wp-content\/uploads\/2025\/12\/image-45-18x9.png 18w, https:\/\/museurealcompanhiavelha.pt\/wp-content\/uploads\/2025\/12\/image-45-415x202.png 415w, https:\/\/museurealcompanhiavelha.pt\/wp-content\/uploads\/2025\/12\/image-45-650x316.png 650w, https:\/\/museurealcompanhiavelha.pt\/wp-content\/uploads\/2025\/12\/image-45-250x122.png 250w, https:\/\/museurealcompanhiavelha.pt\/wp-content\/uploads\/2025\/12\/image-45-600x292.png 600w\" sizes=\"(max-width: 886px) 100vw, 886px\" \/><\/figure>\n\n\n\n<p>Every month the Museum of the Oldest Appellation in the World highlights one of the many objects that are part of the collection shown in our permanent exhibition. Come and discover the object of the month and find out more about our history.<\/p>\n\n\n\n<p>This matrix was used for printing the CADP brand, one of the identify elements of Real Companhia Velha. This object is on display as part of a wide range of print matrices and other graphic elements that shows the evolution of the company\u2019s graphic identity.<\/p>\n\n\n\n<p>The CADP brand was present in all Company shipments, the design of this brand offers a number of interpretations, which correspond to the different designations by which the firm was known, based on three key elements: Companhia, Alto Douro and Porto. The superimposed letters V and A, below, translate the Company\u2019s commercial object: vinhos (wines), aguardentes (brandies) and vinagres (vinegars). <strong><em>C<\/em><\/strong>ompanhia, <strong><em>A<\/em><\/strong>lto <strong><em>D<\/em><\/strong>ouro e <strong><em>P<\/em><\/strong>orto. As letras sobrepostas V e A, em baixo, traduzem o objeto comercial da Companhia: vinhos, aguardentes e vinagres.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-9649a0d9 wp-block-group-is-layout-grid\">\n<p><strong>Material <\/strong><br>Wood and metal<\/p>\n\n\n\n<p><strong>Date<\/strong><br>No date<\/p>\n\n\n\n<p><strong>Collection<\/strong><br>Real Companhia Velha<\/p>\n\n\n\n<p><strong>Dimensions<\/strong><br>Height: 5 cm x Length: 3 cm x Width: 2 cm<\/p>\n<\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Pe\u00e7a do m\u00eas &#8211; mar\u00e7o, 2023 Todos os meses, o Museu da 1\u00aa Demarca\u00e7\u00e3o destaca uma das pe\u00e7as da exposi\u00e7\u00e3o permanente. Venha descobrir a pe\u00e7a&#8230;<\/p>","protected":false},"author":1,"featured_media":8608,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"museum-category":[166],"museum-country":[],"museum-curator":[],"museum-director":[],"museum-tag":[],"class_list":["post-8604","museum","type-museum","status-publish","has-post-thumbnail","hentry","museum-category-acervo-museologico"],"_links":{"self":[{"href":"https:\/\/museurealcompanhiavelha.pt\/en\/wp-json\/wp\/v2\/museum\/8604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/museurealcompanhiavelha.pt\/en\/wp-json\/wp\/v2\/museum"}],"about":[{"href":"https:\/\/museurealcompanhiavelha.pt\/en\/wp-json\/wp\/v2\/types\/museum"}],"author":[{"embeddable":true,"href":"https:\/\/museurealcompanhiavelha.pt\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/museurealcompanhiavelha.pt\/en\/wp-json\/wp\/v2\/comments?post=8604"}],"version-history":[{"count":3,"href":"https:\/\/museurealcompanhiavelha.pt\/en\/wp-json\/wp\/v2\/museum\/8604\/revisions"}],"predecessor-version":[{"id":9675,"href":"https:\/\/museurealcompanhiavelha.pt\/en\/wp-json\/wp\/v2\/museum\/8604\/revisions\/9675"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/museurealcompanhiavelha.pt\/en\/wp-json\/wp\/v2\/media\/8608"}],"wp:attachment":[{"href":"https:\/\/museurealcompanhiavelha.pt\/en\/wp-json\/wp\/v2\/media?parent=8604"}],"wp:term":[{"taxonomy":"museum-category","embeddable":true,"href":"https:\/\/museurealcompanhiavelha.pt\/en\/wp-json\/wp\/v2\/museum-category?post=8604"},{"taxonomy":"museum-country","embeddable":true,"href":"https:\/\/museurealcompanhiavelha.pt\/en\/wp-json\/wp\/v2\/museum-country?post=8604"},{"taxonomy":"museum-curator","embeddable":true,"href":"https:\/\/museurealcompanhiavelha.pt\/en\/wp-json\/wp\/v2\/museum-curator?post=8604"},{"taxonomy":"museum-director","embeddable":true,"href":"https:\/\/museurealcompanhiavelha.pt\/en\/wp-json\/wp\/v2\/museum-director?post=8604"},{"taxonomy":"museum-tag","embeddable":true,"href":"https:\/\/museurealcompanhiavelha.pt\/en\/wp-json\/wp\/v2\/museum-tag?post=8604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}