{"id":8689,"date":"2021-02-25T14:04:00","date_gmt":"2021-02-25T14:04:00","guid":{"rendered":"https:\/\/museurealcompanhiavelha.pt\/?p=8689"},"modified":"2026-04-06T09:38:08","modified_gmt":"2026-04-06T09:38:08","slug":"logo-real-companhia-velha-parte-1","status":"publish","type":"post","link":"https:\/\/museurealcompanhiavelha.pt\/en\/logo-real-companhia-velha-parte-1\/","title":{"rendered":"Logo Real Companhia Velha \u2013 1st Part"},"content":{"rendered":"
\n

Royal Arms<\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n

The Royal Arms of the Portuguese Nation are the central component of Real Companhia Velha\u2019s corporate logo. As we mentioned before, this company has had several designations over its \u200bcenturies in activity\u200b. Its historical path is also evident in the logo it \u200bbears\u200b. Which, in addition to the aforementioned Royal Arms, also includes the figure of Santa Marta, the Dragon and the \u200bsentence\u200b \u201c\u200bProvidencia Regitur\u200b\u201d.<\/em>All of these components will be presented and explained individually, over the next few weeks. \u200bLet\u2019s then\u200b explore the symbolism and meaning of the Royal Arms, the \u200bprime\u200b element in the Company\u2019s graphic identity.<\/p>\n\n\n\n

Symbolising Portugal\u2019s identity as a nation, the royal arms represent the authority of the King and the State (which then were virtually one and the same) over the Company. It must be remembered that the creation of the Company was due to the direct initiative of the king and for many decades the institution was a chartered company. The five shields in the centre represent Christ\u2019s stigmata and symbolise the gratitude of King D. Afonso Henriques for the divine aid received during his battles for the conquest of Portugal. According to non-historiographical tradition but corroborated by successive chroniclers, the seven surrounding castles symbolise the fortresses seized from the Moors in Algarve during the reign of King D. Afonso III. The crown at the top, introduced by King D. Manuel I in 1495, manifests royal authority and the centralisation of the State.<\/p>\n\n\n\n

Celebrating Carnival today, we offer the template of a mask with the Company\u2019s logo, for colouring (two sizes). We invite the whole family to participate and colour this mask identifying all the colours correctly. Have a great Carnival!<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Children\u2019s Mask<\/strong><\/a><\/p>\n\n\n\n

Adult\u2019s Mask<\/strong><\/a><\/p>\n\n\n\n

To download the pdf with the image, click on the figure\u2019s name (Adult\u2019s Mask or Children\u2019s Mask). To print the image, you must use the print option on your pc and select: real size and horizontal orientation.<\/p>\n\n\n\n

<\/p>\n<\/div>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Armas Reais As armas reais da na\u00e7\u00e3o portuguesa, s\u00e3o a componente central do logo empresarial da Real Companhia Velha. Como j\u00e1 referimos anteriormente, esta empresa…<\/p>","protected":false},"author":1,"featured_media":8696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria"],"_links":{"self":[{"href":"https:\/\/museurealcompanhiavelha.pt\/en\/wp-json\/wp\/v2\/posts\/8689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/museurealcompanhiavelha.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/museurealcompanhiavelha.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/museurealcompanhiavelha.pt\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/museurealcompanhiavelha.pt\/en\/wp-json\/wp\/v2\/comments?post=8689"}],"version-history":[{"count":5,"href":"https:\/\/museurealcompanhiavelha.pt\/en\/wp-json\/wp\/v2\/posts\/8689\/revisions"}],"predecessor-version":[{"id":10110,"href":"https:\/\/museurealcompanhiavelha.pt\/en\/wp-json\/wp\/v2\/posts\/8689\/revisions\/10110"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/museurealcompanhiavelha.pt\/en\/wp-json\/wp\/v2\/media\/8696"}],"wp:attachment":[{"href":"https:\/\/museurealcompanhiavelha.pt\/en\/wp-json\/wp\/v2\/media?parent=8689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/museurealcompanhiavelha.pt\/en\/wp-json\/wp\/v2\/categories?post=8689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/museurealcompanhiavelha.pt\/en\/wp-json\/wp\/v2\/tags?post=8689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}