Print Matrix – CADP brand

Object of the Month - March 2023

Every month the Museum of the Oldest Appellation in the World highlights one of the many objects that are part of the collection shown in our permanent exhibition. Come and discover the object of the month and find out more about our history.

This matrix was used for printing the CADP brand, one of the identify elements of Real Companhia Velha. This object is on display as part of a wide range of print matrices and other graphic elements that shows the evolution of the company’s graphic identity.

The CADP brand was present in all Company shipments, the design of this brand offers a number of interpretations, which correspond to the different designations by which the firm was known, based on three key elements: Companhia, Alto Douro and Porto. The superimposed letters V and A, below, translate the Company’s commercial object: vinhos (wines), aguardentes (brandies) and vinagres (vinegars). Companhia, Alto Douro e Porto. As letras sobrepostas V e A, em baixo, traduzem o objeto comercial da Companhia: vinhos, aguardentes e vinagres.

Material
Wood and metal

Date
No date

Collection
Real Companhia Velha

Dimensions
Height: 5 cm x Length: 3 cm x Width: 2 cm